Email marketing is timeless. Even in the age of social media, this one of the earliest forms of marketing channels still reigns supreme.
Over 4 billion people use email today, it's definitely not obsolete; instead, it is growing and becoming more advanced and stronger than ever.
Sending emails not only looks professional, but also plays a critical role in generating leads, driving sales, and building a strong relationship with your customers and subscribers.
And with the advancement of technologies, emails have become sophisticated. It has email marketing software with amazing features and capabilities to make email marketing easier and more fun.
This article will discuss a few things about email marketing, how it can help your business, and check out some of the best email marketing software. At the end of this article, I'll provide you with a PDF book that will teach you how you can run a successful Email Marketing Campaign for your Business.
Let us begin!
What is email marketing?
Email marketing is a digital marketing technique that uses emails to promote a brand's products or services. Your goal is to inform and educate your target audience about your brand, promote your products and services, build a strong community, and drive sales for your brand. Email marketing software helps you send, schedule, reply to, track and track marketing emails.
It is an efficient way to build and nurture relationships with your subscribers, who can become your loyal customers. Apart from providing informative content, it also helps readers to know about your brand's latest offers, promotions and discounts, special offers, etc.
Email marketing, when done right, can play a critical role in generating leads, better conversion measures, maintaining strong relationships, building brand awareness, and keeping customers engaged by fostering store loyalty. brand. It is of two types:
- Informational email marketing involves sending emails to your customers or subscribers to inform or educate them about your brand, new offers, latest news, etc. It can be through newsletters sent weekly, monthly or twice a month or through announcements about new releases, important changes, etc.
- Promotional email marketing involves sending out emails over days or weeks to promote your product, service, special offers, webinars, or eBook launches. Have a clear call to action that you expect readers to do, like attend a session, buy something, visit a website, etc.
Benefits of email marketing
Email marketing is still evident in the age of social media, paid campaigns, and other digital marketing channels. In fact, it has become more advanced today, involving technologies like email marketing software, automation, integration with other tools, etc., that help make the process faster and easier.
Let's find different benefits of email marketing.
Brand Awareness
Nothing looks more professional when sending your message through emails than other channels like social networks, text messages, etc. If you have their email, they may have interacted with you before or may already be your customer. And when you send them the email with value to them, they're likely to appreciate it.
You can stay on their minds longer, and when they need similar services and products, you'll be the first to come to mind. Create awareness of your brand among your target audience that it exists and you are happy to help them solve their problem.
Higher conversion rates
The click-through rate is about 3%. for emails, higher than some other digital channels such as tweets. And with the increasing use of mobile phones, users find it even easier to read emails. It has increased open rates and click-through rates.
Since the ultimate goal of any marketing channel is conversion, emails are a powerful way to do it. You can keep your audience and customers informed about your products and services and engage with your brand through emails. It helps increase the number of potential customers and their conversion rates.
Client retention
When you deliver a powerful message to your past customers, you continue to be on their radar. You can distribute useful and informative content through your emails to your customers so that they keep taking your products and services.
You can also give them personalized loyalty bonuses, coupons, discounts and other offers so that they can be regularly with your brand. It helps you build relationships with them and retain customers who have trusted you once. Now is the time to maintain that trust by using emails.
highest ROI
If you compare the cost of email marketing to the profit you make from it, the latter will be higher if you do it right. The average return on investment (ROI) for the email market is $38 for every dollar spent.
All you have to do is spend on email marketing software and a workforce to create a powerful message on behalf of your brand, and you can delight your customers with personalized, value-added emails that can build relationships and drive sales.
Features to Look for in an Email Marketing Tool
Look for these tips when choosing an email marketing tool:
- Make sure you get a great deliverability rate for your emails to ensure they reach your customers flawlessly. Compare different tools and choose the best one.
- Learn about email automation so you can send automated email sequences when users sign up and messages and notifications based on their activities.
- Always check how many and how good their pre-made email designs and templates are. It should complement your business and industry and help you easily customize it.
- The tool should offer analytics and reporting options to track key metrics like clicks, opens, sales, bounces, etc.
- It should allow you to segment subscribers based on their interests, behaviour, and other aspects.
- The tool should offer signup forms to embed on your site and capture more email addresses.
- Check out other features like eCommerce options, multiple inbox previews, landing page builders, multiple messaging channels via social media, text, etc.
So, are you ready to start your email marketing campaign?
These email marketing tools can help you.
Grow your business by connecting with your customers using ConvertKit's Email Marketing Software. It will save you marketing time so you can spend more time creating new things. Your email designer can help you skip the editing part and focus on writing the email content, which is the most crucial part.
You get many templates that you can choose from and set one as default. Plus, use the inline styling options to add videos, images, and buttons to your email and get a great typing experience through its streamlined interface. It also has a 98% deliverability rate, which means your emails landed in the correct inbox and not in the spam folder.
Automate your emails by setting up your subscriber path and writing content to add to the series. You can receive customer details with a signup form or landing page and share your creativity in minutes. Plus, organize all your subscribers in a single list with segments and tags so you can send targeted emails based on your customers' interests.
Check your subscriber stats and graphs to understand how your customers are engaging with emails and make the right decisions for best performance. Your customers deserve better, and ConvertKit helps you deliver an exceptional experience so they delight and grow your business.
ConvertKit offers a FREE subscription for new creators with limited features and benefits. Start your paid subscription according to your needs at only $9/month.
Reach your customers where they are, on the channel they prefer, with Omnisend's eCommerce -focused SMS and email marketing platform. Omnisend offers a host of intuitive and easy-to-use features to enhance your eCommerce marketing.
Get started with the automatic Brand Asset feature, which automatically imports your brand logo, colours, and fonts into its vast library of email templates. Its drag-and-drop email builder makes it easy to create your emails, even from scratch and allows you to import your products into your emails without ever leaving the builder.
Even better, you can use its powerful and flexible workflow editor to set up automated emails that are sent based on a set trigger. This includes the welcome email, abandoned cart, order confirmation, and much, much more. You can also use its advanced segmentation features to hyper-target your customers so you can send more relevant messages.
Due to its omnichannel approach, Omnisend allows you to use not only emails but also SMS and push notifications in your workflows and campaigns so you can reach your customers in a variety of ways.
Its detailed reports will help you track your sales, see the success of your campaigns and automation, understand where customers are in their journey, and much more.
You can get unlimited features, including free SMS credits, FREE for up to 250 contacts each month. Paid plans start at $16/month and include a dedicated customer success manager, live support, and more.
Grow your business by connecting with your customers using ConvertKit's Email Marketing Software. It will save you marketing time so you can spend more time creating new things. Your email designer can help you skip the editing part and focus on writing the email content, which is the most crucial part.
You get many templates that you can choose from and set one as default. Plus, use the inline styling options to add videos, images, and buttons to your email and get a great typing experience through its streamlined interface. It also has a 98% deliverability rate, which means your emails landed in the correct inbox and not in the spam folder.
Automate your emails by setting up your subscriber path and writing content to add to the series. You can receive customer details with a signup form or landing page and share your creativity in minutes. Plus, organize all your subscribers in a single list with segments and tags so you can send targeted emails based on your customers' interests.
Check your subscriber stats and graphs to understand how your customers are engaging with emails and make the right decisions for best performance. Your customers deserve better, and ConvertKit helps you deliver an exceptional experience so they delight and grow your business.
ConvertKit offers a FREE subscription for new creators with limited features and benefits. Start your paid subscription according to your needs at only $9/month.
Use Sendinblue's beautifully designed email templates to promote your brand and grow your business. Create a great, professional-looking email in a minute and select your favourite template from the library or create a new one from scratch.
Use the drag and drop tool to add the style and blocks that fit your business perfectly. Dynamically add text, such as the contact's name, using the personalization tool, and enhance with the other email personalization options.
You'll find unlimited contact storage on every plan, whether it's a FREE plan for up to 300 emails per day or the premium plan for 20,000 emails per month.
GetResponse gives you powerful and streamlined tools to create pages, send emails, and automate your marketing. You'll get all the marketing solutions you need to grow your business. Use it to build your contact list with the lead generation tool to convert your audience into loyal followers.
Interact with your leads and customers through online communication to give them a better experience. It also allows you to market your business well to convert your visitors into loyal and returning customers. Enjoy professional email templates, proven deliverability and accessibility design tools, and stay on top of your creativity.
Send a single email broadcast with special offers and updates, and create email sequences to automate the flow so you can follow up and engage with your subscribers. Also, design automated emails to sell more and faster.
Use Time Travel and Perfect Timing delivery tools to send emails to your customers at the right time. Plus, design beautiful emails using layouts, sections, an easy view, mobile devices, and enhance each layout with free GIFs and photos.
Try GetResponse software FREE for up to 30 days and choose a perfect plan starting from $12.30/month.
Send the right email to the right people in no time with ActiveCampaign's email marketing tool and grow your business faster. It helps you create campaigns, create email newsletters, send eye-catching emails to your customers and display entractive offers.
Check what performs best through reports or use simple A/B tests to determine which email has the most clicks, opens or purchases and which is missing. ActiveCampaign integrates with many tools to make your job easier and make the right decisions using insights to grow further.
Let's see how many types of emails you can send:
- Send emails: Send it when you think of offers or newly launched products that you want to share with each subscriber. Go ahead and send broadcast emails, which means you'll send a single email, but all subscribers will receive it in their emails.
- Triggered Emails: Automate some emails so that when a customer visits and makes a purchase from your eCommerce store or makes a payment, they receive an email notification. Prompt service leads to happy customers, which leads to your growth.
- Targeted Emails: Based on any factor, segment your contacts, and group them together to send the right email to the right people.
- Email autoresponders: Send welcome emails, deliver lead magnets, or start a welcome series automatically based on your customers' actions.
- Email Funnels: Automation emails help you convert interested audiences into paying customers.
- Schedule Emails: Schedule your emails for a specific date and time, which is perfect for holidays, sales, birthdays, and events.
ActiveCampaign provides you with a few tools, such as multi-user editing, revision history, managed deliverability, integrations, conditional content, mobile-friendly link actions, custom data, geo-tracking, and more.
It offers simple pricing with no setup fees. Get 500 contacts on your list for just $6.75/mo.
Use the power of smart solutions and modern tools to scale your business and build customer relationships using Elastic Mail. It offers email designers, campaign builders, and autoresponders so you can bring your creativity, manage recipients efficiently, and send emails without lifting a finger.
Create unlimited web forms and reliably get more leads to grow your business. Modern landing pages help you build connections faster, and you can also choose from various templates or develop your own idea. Get the right tools from Elastic Emails, like custom fields, segmentation, and subaccounts.
Engage more with a customer with the custom email flow option, send emails from available options, and automate the flow to engage more audiences. You can also use the power of A/X testing to find which email is working and convert leads into customers. Also, review various versions of templates, content, etc., and make an appropriate decision. It also helps improve your creation by taking smarter action with real-time results.
Try Elastic Email for FREE or get an unlimited plan at just $15/month for up to 5,000 contacts.
Take your email marketing strategy beyond the inbox with your creativity using MailerLite 's advanced tools that give you all the features you need to succeed in email marketing. It offers predefined templates, rich text, custom HTML, and drag-and-drop tools and allows you to create professional and attractive campaigns that deliver the right messages to your customers.
Attract new visitors through your website, embedded forms, popups, and landing pages. Use broader creativity to receive a healthy flow of customers and the growth of your business. You can also optimize your content by knowing what subscribers really want, running test campaigns, and more.
Features like targeting, surveys, and A/B testing can make your next campaign more effective. You can also drive engagement and build trust through email automation that results in personalized and targeted emails.
Get 12,000 emails every month FREE for up to 1,000 subscribers. Choose a paid version to take advantage of unlimited emails at $10/mo.
AWeber offers you a platform where you can easily interact with your customers through emails. You get email marketing, landing page templates, email automation, eCommerce pages, and web push notifications. Use as many solutions as you like to achieve faster success and reach your goals quickly.
Start creating email content with prebuilt templates and a drag-and-drop editor. The tool helps you capture more leads with signup forms and build a strong customer base. Send web push notifications and emails based on your customers' interests to build trust and loyalty.
AWeber controls end-to-end processes to ensure your emails never end up in the spam folder. It allows you to automate some workflows to get more sales and higher open rates through newsletters and email campaigns. You can also connect your business with over 100 integrations for more benefits and time-saving tools.
Pricing starts as low as $16.15/month.
Keep your audience engaged and grow your business with MailChimp to create engaging emails, improve your sales, and grow your brand. Get started with a variety of templates or code your design in the Mailchimps email builder. Your Creative Assistant can create designs for you that complement your brand.
Use the engaging subject line with the subject line wizard to attract more customers. Test multiple versions of email content with A/B testing, and make your emails relevant with automated journeys through Customer Journey Builder.
Track your sales to see what's working in your campaigns with reports, turn insights into real-time results, and boost email results by integrating with other tools.
You'll get all the tools you need for FREE for up to 2,000 contacts.
Some quick tips for effective email marketing
Consider some of the best practices for email marketing to get the most out of it.
- Personalization is key in this modern world. Customers will appreciate that you address them by name instead of typing generic greetings.
- Personalize the content and write the email based on your needs and preferences. You should also have a catchy subject line to grab attention and then deliver a strong message.
- Decide on the appropriate length of emails and format them professionally. Make sure your fonts, images, and content complement each other and highlight your logo and branding to stand out.
- Send the right message at the right time so you and your customers can take advantage of your benefits. Plus, optimize your email's deliverability and how it looks across different devices to deliver a consistent experience for users.
- Refrain from buying email lists as it can lead to penalties and reputational damage.
Conclusion 👩💻
Email marketing still reigns supreme, and if you do it right, it can help you build strong relationships with your audience, convert them into paying customers, increase sales and revenue, and build brand loyalty. So, use the email marketing software we just discussed and see the benefits for your business.
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