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The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically
Successful Businesses
Most startups fail. But many of those failures are preventable.
The Lean Startup is a new approach being adopted across the globe, changing
the way companies are built and new products are launched.
Eric
Ries defines a startup as an organization dedicated to creating something new
under conditions of extreme uncertainty. This is just as true for one person
in a garage or a group of seasoned professionals in a Fortune 500 boardroom.
What they have in common is a mission to penetrate that fog of uncertainty to
discover a successful path to a sustainable business.
The Lean
Startup approach fosters companies that are both more capital efficient and
that leverage human creativity more effectively. Inspired by lessons from lean
manufacturing, it relies on “validated learning,” rapid scientific
experimentation, as well as a number of counter-intuitive practices that
shorten product development cycles, measure actual progress without resorting
to vanity metrics, and learn what customers really want. It enables a company
to shift directions with agility, altering plans inch by inch, minute by
minute.
Rather than wasting time creating elaborate business plans,
The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test
their vision continuously, to adapt and adjust before it’s too late. Ries
provides a scientific approach to creating and managing successful startups in
a age when companies need to innovate more than ever.
Free Download