Drive: The Surprising Truth About What Motivates Us
The New York Times bestseller that gives readers a paradigm-shattering
new way to think about motivation from the author of When: The Scientific
Secrets of Perfect Timing
Most people believe that the best way to motivate is with rewards
like money—the carrot-and-stick approach. That's a mistake, says Daniel H.
Pink (author of To Sell Is Human: The Surprising Truth About Motivating
Others). In this provocative and persuasive new book, he asserts that the
secret to high performance and satisfaction-at work, at school, and at home—is
the deeply human need to direct our own lives, to learn and create new things,
and to do better by ourselves and our world.
Drawing on four
decades of scientific research on human motivation, Pink exposes the mismatch
between what science knows and what business does—and how that affects every
aspect of life. He examines the three elements of true motivation—autonomy,
mastery, and purpose-and offers smart and surprising techniques for putting
these into action in a unique book that will change how we think and transform
how we live.
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